Staging your home for maximum sales return.
After a bit of a hiatus due to scheduling and, I hate to admit, writer’s block (my friend Susie calls it “Bloggage”) I’ve returned with gusto to my blog as new questions have been coming at me now for a few weeks.
The real estate market in Vancouver continues to be on the upswing and while some houses sell quickly and for over-asking others languish on the MLS pages, frustrating owners and realtors alike. I was recently asked to write an editorial piece for the North Shore Real Estate Weekly encouraging people to think about home staging needs. The following is the long version of that article.
Realtors suggest that staged homes spend less time on the market and sell for more than their un-staged counterparts. Staging is more than just cleaning up: it is what you do after you’ve cleaned, painted, repaired and de-cluttered. When you think of staging think theatre: presentation, impressions, engagement.
“Staging for resale gives your property a huge competitive edge, a marketing boost that shows your home in a truly positive way that the buyer can relate to”, says Toni Lindsay of Remax Masters Realty in West Vancouver, BC. With your realtor, Toni advises, you first decide what segment of the market to appeal to, and then work to towards “wowing” the largest possible segment of that market. If your house is empty, remember that an empty house can be notoriously difficult to sell so plan for a furnishings rental budget to make at least the primary rooms of the house (living room, master bedroom, dining and kitchen, for example) set a stage for encouraging buyers.
My project shown here is a dramatic difference that, if I do say myself, caused jaws to drop. I’m quite proud of that. Modern paint, clean furniture lines, improved lighting (if you really like the fixtures remember to add to the sales agreement that they go with you) and fresh flowers. I’ve heard that baking bread or cookies just before an open house can make your home smell like everyone’s happy-place!
The most basic effort you should make means that your home inside and out should be spotless – and I mean toothbrush-in-the-corners spotless. Repairs should be done, paint should be fresh and simple, windows sparkling clean. Remove torn or worn furniture, junk in the yard, personal photos and busy nick-knacks on bookcases – de-clutter, de-clutter, de-clutter. Remove items that will distract from the space: that giant collection of Star Wars figurines in the living room, for example.
Then add creative elements with furnishings, art, area rugs, fresh unused towels, and even iron the bedding! Don’t forget to tackle the garage and get rid of anything that really doesn’t belong there. Rent a storage locker if you must, don’t hide your removed items somewhere in the house. Remember, potential buyers open every door! To stage your home does not have to cost you a bundle of money. But do be prepared to make investments in pieces or pay for rentals so you can take your home from OK to inspirational.
Debbie Davis of Reveal Staging in Seattle has done a wonderful job in these before and after shots. Simple changes but huge impact. Note that she painted out the dining room to a colour that is easy for almost everyone to feel good about. Makes the floors stand out so much better.
Here are a few ideas used by the pro’s:
- Don’t use all small furniture in a small room as this actually makes the space feel smaller, busier. Use fewer but larger and functional pieces in a small room. Rent furniture if you need to, but be strategic and careful.
- Buy new towels for the bathrooms and only use them for show. A basket filled with soaps, salts, creams and sponges adds the “spa” feel. New bathrobes and slippers suggest luxury. Your every-day used towels should be tucked away.
- The kitchen is the heart of the home. Counters should be cleared except a few showy appliances. Add a big glass bowl full of green apples or lemons. Display a basket filled with live potted herbs. One or two cookbooks can be a nice touch.
- Add decorative pillows and throws to sofas, chairs or beds. Edit the book cases and group a few interesting books together, then fill the remaining space with eye-catching accessories like art or antiques.
- Live plants in beautiful pots are always a feature. Be sure you don’t have a jungle on display, just one or two clean and healthy plants will do.
- Switch out heavy or dark drapery in living rooms for lighter options that let the daylight stream in.
- A vase filled with fresh cut flowers should be front and centre.
- Don’t forget the garden or patio. Outdoor areas are a huge draw for buyers. Clean and bright cushions on the garden furniture, potted shrubs, flowers and sculptures all say “buy me”.
Every detail of the inside and the outside of your house should be on the hit-list. If you’re stumped then call an Interior Designer or Professional Stager to help you with plans, purchases or renting furniture and accessories. These pro’s can simply consult or they can do the work for you. The work of these professionals will more than pay for itself.
Remember, the idea of setting the stage for a quick and profitable home sale is to put your potential buyer’s needs and desires first. It is a small investment with a huge return.
Live a creative life.
Have fun.























